Eldest Daughter is a London-based knitwear brand that honours the heritage of tradition while pushing it into a contemporary context. 

An eldest daughter of an eldest daughter, our founder, Giulia, learned to knit by watching her mother expertly craft garments by hand. This early exposure to craft and care became the foundation of the brand. A deep respect for tradition combined with a desire to create pieces that feel relevant today.

Eldest Daughter designs garments to be kept for a lifetime. Every garment is meticulously designed and produced in London by expert seamstresses and knitters. Eldest Daughter works exclusively with natural yarns and fabrics to bring to life timeless, elegant pieces that are special and unique to you. 

Eldest Daughter operates on a made-to-order basis, embracing a slow fashion model creating off-calendar collections with the highest standard of craftsmanship and luxury at the forefront of our mission. 

Eldest Daughter is more than knitwear, it’s a celebration of craft, clothing made with intention, and an ode to women everywhere (especially to eldest daughters).